MissionReach — Content Platform

Emails sent this month

1,240

18% vs last month

Social posts published

34

4 more than last month

Donations attributed

$2,180

$640 added this week

Pending your review

3 drafts

Oldest: 2 hours ago

Waiting for your approval

Email blast Generated 2 hrs ago · 1,240 recipients

Subject: Amara walked 3 miles — and never stopped smiling

"This month, your generosity gave 12-year-old Amara something she'd dreamed of her whole life: a classroom to call her own. She walked three miles each way and arrived with the biggest smile. Because of you, she's now top of her class. Give $25 today to help the next Amara take her first step."

Facebook Generated 2 hrs ago · HopeWorks page

"Meet Amara. Last year she'd never seen a classroom. This year she's top of her class. Your support made that possible. Help us reach the next Amara ❤️ [Donate link]"

Going out this week

Amara's school story — Email blast

Scheduled Thu May 29 · 1,240 recipients

Scheduled

Monthly match campaign — Facebook + Instagram

Scheduled Fri May 30 · June matching window

Scheduled

Clean water milestone — Blog post

Published Mon May 26 · 48 views so far

Live

1 The story

Who is this story about? First name only is fine

What happened? Write it like you'd tell a friend — no need to be formal

The AI will turn this into polished posts for every channel automatically.

What made it possible? Optional — but powerful for donor connection

Add a photo Optional — posts with photos get 3× more engagement

Click to choose a photo from your device

2 Where should we post it?

3 When to post?

Let the platform choose the best time I'll pick a specific date & time

Amara's school story — generated May 27

Email blast To: All donors (1,240) · Suggested send: Thu 10am

Subject: Amara walked 3 miles — and never stopped smiling

"This month, your generosity gave 12-year-old Amara something she'd dreamed of her whole life: a classroom to call her own. She walked three miles each way and arrived with the biggest smile on her face. Because of you, Amara is now top of her class. Give $25 today to help the next Amara take her first step."

Facebook HopeWorks page · Suggested: Fri 2pm

"Meet Amara. Last year she'd never seen a classroom. This year she's top of her class. Your support made that possible. Help us reach the next Amara ❤️ [Donate link]"

Instagram @hopeworksorg · Suggested: Fri 6pm

"3 miles. Every single day. That's how far Amara walks to school — and she does it with a smile that could light up the world. 📚 Link in bio to give a child like Amara the gift of education. #education #hope #giveback"

Blog post hopeworks.org/blog · Suggested: Mon 9am

Title: The 3-Mile Walk That Changed Everything

"Every morning, Amara ties her shoes and sets off on the three-mile journey that most of us would take for granted. For her, that walk is a privilege — the result of months of community effort, donor generosity, and one girl's unshakeable dream of learning…"

Email Facebook Instagram Blog SMS

Sun

Mon

Tue

Wed

Thu

Fri

Sat

1

Newsletter

2

3

Amara story

4

5

Impact blog

6

Impact photo

7

8

9

Match launch

10

11

12

13

Match appeal

SMS alert

14

Countdown

15

Deadline post

16

17

18

Volunteer story

19

20

Donor spotlight

21

Community

22

23

24

25

Milestone post

26

Year-end prev.

27

June wrap-up

28

29

30

Donations from content

$2,180

41% vs prior period

Email open rate

38%

Sector avg: 26%

New recurring donors

14

+$210/mo recurring

Donor retention rate

61%

Up from 43% baseline

Revenue by channel

Email

$1,790

Facebook

$260

Instagram

$95

Blog

$35

Top performing campaigns

June match appeal — Email

Sent Jun 13 · 1,240 recipients

$980

Amara's story — Email

Sent May 29 · 1,240 recipients

$640

Match countdown — Facebook

Posted Jun 14 · 3,800 reach

$260

Impact photo — Instagram

Posted Jun 9 · 2,100 reach

$95

Pilot milestones

Phase 1 — Foundation live Complete

Phase 2 — AI pipeline active Complete

Phase 3 — First attributed donation Complete — $35 on Jun 2

Phase 4 — Analytics dashboard live In progress — Week 17

Pilot review & go/no-go decisionWeek 24